TITLE: Communications Coordinator
REPORTS TO: Chief Operations Officer
STATUS: Full Time, Exempt
Position Summary: The Communications Coordinator works with the Chief Operations Officer to plan, implement, and coordinate an integrated institutional program of advertising, marketing, communications, and public relations that builds and maintains a positive local, regional, and national image for the museum. This image is crucial for ongoing support of the museum through paid visitors, educational programs, memberships, and overall private support. The position serves as the museum’s point of contact for local and national media relationships and works with all areas for audience and membership relations.
Duties and Responsibilities:
1. Works with the management team and area supervisors to create and maintain museum public image and marketing campaigns. Uses marketing studies and analysis to develop plans to reach both short and long term goals.
2. Develops public relations and marketing plans for special exhibitions, special events, fund raising events and benefits, and store activities.
3. Creates, designs, and produces advertisements, publications, and other materials using appropriate software.
4. Coordinates projects and communication needs with external contractors as needed.
5. Ensures a consistent image and proper branding for the museum are presented in all material.
6. Plans, writes, and edits museum public relations and marketing materials, including press releases, flyers, brochures, articles and materials to be included in print and electronic media.
7. Maintains museum’s presence in social marketing arena, using such types as deemed appropriate by the management team and makes suggestions when new types of social media is created.
8. Prepares monthly newsletter or other designated communication device as directed.
9. Works with media representatives to create and schedule museum marketing and public relations items such as outdoor advertising, radio and television, and press releases. Negotiates rates for public relations requirements with media representatives.
10. Responsible for the museum’s printing needs including signage, posters, text panels, and labels in a timely manner in conjunction with the museum team.
11. Works with all administrative and program areas of the museum to coordinate the development and design of the Museum Annual Report.
12. Assists museum education and membership/development staff with planning, advertising and implementation of special events.
13. Responsible for updating the museum website(s). Responsible for the creation of web content and updates, including basic website design, search engine optimization, and museum blog.
14. Responsible for photography or for arranging for photographers at museum events.
15. Develops and monitors the departmental budget for marketing and public relations activities.
16. Represents the C.M. Russell Museum at programs and events related to local and regional tourism.
17. Other duties as assigned.
Knowledge, Skills and Abilities
1. Ability to proactively and clearly present the museum’s message to the public and to targeted audiences through effective marketing and public relations principles.
2. Exceptional communications skills and creativity.
3. Exceptional writing and editing skills.
4. Graphic Design experience.
5. Knowledge in Adobe CS programs including: InDesign, Photoshop, and Illustrator a plus.
6. Experience working within a WCMS. Drupal a plus.
7. Ability to work directly with electronic and print media resources to enhance the museum’s image locally and nationally.
8. A strong understanding of advertising pricing and rate structures, and ability to negotiate rates on behalf of the organization.
9. Exceptional organizational skills and ability to prioritize and schedule work.
10. Ability to relate personally to groups and individuals in both public and private organizations focusing on marketing, public relations, design, and media.
11. Strong ability to perform and contribute as part of an effective team.
Educational and Experience Qualifications
Bachelor’s degree with emphasis in communications, marketing, public relations, or English with 1-2 years experience. Or, four years experience in marketing, advertising, communications or public relations in a non profit organization, or equivalent experience in private business.
The position requires local in-city travel, and occasional travel to conferences and programs within the state related to tourism, marketing and advertising. The marketing and public relations coordinator will also be required to attend museum events on evenings and weekends.
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